CCPBM Harness the Power of WGE with Regional Level GEARS Assessment


BCGE’s Leader-tier member, Coca-Cola Pinya Beverages Myanmar (CCPBM), harnesses the power of gender equality at the workplace by going through regional level Gender Equality Assessment GEARS (Gender Equality Assessment, Results and Strategies) in strengthening workplace gender equality strategies and practices.

This GEARS assessment helps to understand the current status of the organisation’s workplace gender equality journey in which gender balance and employee movements are revealed and provides the insights that will inform the development of the organisation’s overarching workplace gender equality strategy. GEARS assessment is one of the membership benefits for BCGE’s Leader-tier members.

One of the prominent corporations in Myanmar, CCPBM, joined BCGE in January 2020. The company has currently employed over 1,032 workforces. The GEARS report reveals that CCPBM is excelling as a leading practice in five focus areas, out of 10, starting with a top grade in leadership and accountability practices in line with business strategies.

In their given statement, CCPBM said, “We strive to build a diverse organization reflective of the customers we serve and the communities we operate in—where everyone feels valued for their authentic selves.”

CCPBM has been working rigorously regarding the diversity, equity, and inclusion (DEI) agenda for the past years. They recently relaunched their Women’s Leadership Council (WLC), comprising 28 female and male leaders coinciding with women’s month. The Council is working with all associates and partner organisations to continue their journey and commitment as a diverse, equitable and inclusive place where women and men have equal opportunities in fulfilling their career aspirations.

CCPBM met GEARS’ strategic level in preventing leadership & accountability, workplace gender equality training, professional development, mentoring & sponsorship, recruitment, selection & promotion, gender composition of the workforce area, and the active level in recruitment, selection and promotion. The company has a policy with grievance mechanisms and appropriate procedures to prevent gender-based harassment, sexual harassment and bullying in their workplace.

Going forward after the assessment and how they would like to take action related to their broader sustainability agenda, CCPBM told BCGE that, “We aspire for our diverse workforce to mirror the markets we serve. We strive for equity for all people, grounded on workplace fairness and human rights. We celebrate uniqueness and create an inclusive environment.”

BCGE provides gender certification and WGE assessments for businesses. Organisational assessments proposed an evidence-based effort to promote an inclusive culture of learning, continuous improvement and data-based decision making.

About Gender Equality Assessment, Results and Strategies (GEARS)

Developed by Investing in Women, an Australian Government initiative, in partnership with the Australian Workplace Gender Equality Agency (WGEA) and a business coalition such as BCGE, GEARS is currently used by four countries in Southeast Asia: Myanmar, Vietnam, Indonesia and the Philippines.

Companies utilise GEARS to assess progress on ten focus areas of workplace gender equality, including leadership and accountability, gender pay equity, workforce gender composition, recruitment and promotion, and preventing and addressing gender-based harassment and discrimination, sexual harassment and bullying. Insights gleaned through GEARS inform corporate actions and enhance company policies.